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Privacy Policy

All information obtained through the course of business contains value, and JAPAFRI CO. LTD understands that you care how your personal information is shared and used.
This privacy policy is intended to describe the types of information we gather from our platforms and third-parties, including how these data are processed and used, to ensure that our handling of data is done with responsibility and transparency.
Last updated 2022/05/11

Information we collect and use

JAPAFRI CO. LTD receive and store any information entered or provided by you through JAPAFRI CO. LTD websites, third-party services, and any other method of communication or transmission. JAPAFRI CO. LTD uses personal information according to the purposes defined within this policy. We make effort to limit usage of this information to these purposes whenever possible.

There may be cases in which you may not want to share certain information with JAPAFRI CO. LTD, and we respect your decision to keep this information private. Although please be aware that certain information is necessary to do business with JAPAFRI CO. LTD. If you decide to not share this required information, JAPAFRI CO. LTD will be unable to offer you our services.

JAPAFRI CO. LTD collects data in the following ways:

Information provided by you through JAPAFRI CO. LTD or third-party services

Information provided by you on social media channels

JAPAFRI CO. LTD uses social media channels to establish more sincere relationships with our users. As social media channels are public communication platforms, we receive the reactions you place on the content we publish. You may perform actions such as subscription requests, general comments, or direct messages. There is a possibility that we may collect and process this information for the purposes of providing our services.
Although users have the freedom to express their opinion by placing public comments, we reserve the right to exclude any comments that we think may contain disrespectful or harmful content, be in violation of any laws, or be a security risk to us or our users.

The social media channels we use each have their own designated Privacy/Cookies Policy and Privacy/Cookies Settings that prompt you for your consent for them to access, process, and collect your data. This includes controls for you be in control of which information you choose to share.
We have listed below, for your reference, all official JAPAFRI CO. LTD accounts on the social media platforms we use. Any other social channels that refer to JAPAFRI CO. LTD outside the ones listed here are NOT official channels. We have also included tools offered by each respective company to help you properly set and/or review your privacy/cookies choices. We do not claim control over the information you decide to send to third-party platforms. It is up to you to adjust your settings to match your preferences.

Social Media PlatformPrivacy Note Links
FacebookPrivacy Settings
Privacy Principles
Privacy Settings Help
InstagramPrivacy Policy
Privacy Settings
TwitterPrivacy Policy
Personalization and Data
Your Twitter Data
Privacy and Safety
LinkedInPrivacy Policy
Personal Settings

Cookies (Browsing Information)

Browsing information is automatically collected and stored in small text files known as cookies. These files are placed on your device at the time of visiting a webpage, and allow a website to keep a log of your actions, including preferences settings like display, language, and login settings. These are stored for a predetermined length of time, so a user does not have to continue to re-enter the information when returning to a site.
We use cookies for a variety of functions including keeping you logged in to your account page; memorizing entered information for your convenience; providing an analytical basis that allows us to improve items such as communication with you and user experience; seeing if our emails are received, read and/or deliver value to you; and providing relevant ads that might interest you.
If you do not consent to our usage of cookies, we advise you to adjust your browser settings, update your interest-based ads settings, or refrain from using our website. Most browsers have an option to utilize add-ons to prevent the usage of cookies, and many advertising groups offer opt-out tools to give you control of what you want to see. We have provided links below for both browser and advertising group opt-out options. However, by deciding to block or reject cookies, some features on our website may be disabled. Keeping cookies enabled will ensure full functionality of our website.
How to opt-out cookies from browsers:
• Firefox
• Microsoft Edge
• Chrome
• Safari
• Opera
For cookies that display interest-based ads you can opt-out through the following websites:

What types of cookies do we use?

What types of cookies do we use?

  1. First-Party Cookies
    First-party cookies are collected and stored by us. We use them to optimize filling out our forms (autocomplete), identify your location for personalized website navigation, keep your favorite vehicle list updated, record the IP Address for authentication and security purposes, gather statistical analysis for future improvements, and collect visitors’ information to verify the results of our advertisement efforts as well as reach a wider public with similar characteristics.
  2. Third-Party Cookies
    Third-party cookies are cookies that are collected and stored by third parties. We use them as part of our communication and marketing efforts. They allow us to monitor our website and advertising campaigns, gather general information about how our services have been consumed, and provide general insights about our visitors as well as potential users. They can also be valuable to you when selecting which content you may want to see based on how you interact with our website and other platforms.
  3. Session cookies
    Session cookies are cookies that remain on your device for the interval of one session on our website and are deleted after you close your browser.
  4. Persistent cookies
    Persistent cookies are cookies that remain on your device even after the end of a session. Their lifespan is determined by a specific end period within the cookie. They are used to memorize your preferences when you return to our site.
    What types of cookies categories do we use?
    A. Strictly necessary cookies
    These cookies are required to use our services such as logging into your account and maintaining data previously provided.
    B. Functional Cookies
    These cookies are used to configure your site preferences and settings. They are used in situations such as memorizing your list of favorite vehicles and site settings like display mode and font size.
    C. Statistics Cookies
    These cookies are used to understand how our site is being used and allow us to analyze what types of improvements can be implemented. They collect data about visitor traffic on our pages and also help us identify possible website errors.
    D. Marketing Cookies
    These cookies serve purposes such as delivering relevant ads, providing campaign results, and identifying similar users that may be interested in our services.
    Big advertising companies use advertising cookies to document what ads you’ve seen. By keeping a record of viewed ads, advertisers are able to deliver more relevant promotions that you may be interested in. In turn, service providers of advertising cookies supply advertisers with information like how many times a user has viewed a particular ad and how effective it is.
    For a detailed list of JAPAFRI'scookies usage, please see below.


Cookies NameDescription
PHPSESSIDRecords session state
_cfduidUsed by Cloudflare to determine trusted web traffic
myfavlistRecord favorite models selected by JAPAFRI CO. LTD nonmembers

Google Analytics Cookies
We use these first-party cookies to understand how our site is being used and allow us to analyze what types of improvements can be implemented. They collect data about visitor traffic on our pages, help us identify possible website errors, track conversions, and serve as remarketing tools, which deliver relevant ads and provide campaign results.

Cookie nameDescription
_gaUsed to identify users and provide statistical data on website usage.
_gidUsed to identify users and provide statistical data on website usage.
_gatA Google Analytics function that throttles the request rate.
gacUsed to track advertisement campaign conversions.

C. Heap Analytics Cookies

Cookie nameDescription
_hp2_id.APP_IDSet as the user cookie, it is used to store identity information and user ID.
_hp2_ses_props.APP_IDSet as the session cookie, it is updated after every activity.
_hp2_props.APP_IDSet as the event properties cookie, it tracks all properties from addEventProperties API call

D. Google Adwords (DoubleClick)
DoubleClick is a third-party service that JAPAFRI CO. LTD uses to deliver more relevant ads to its users. DoubleClick uses third-party cookies to analyze what matches with users’ interests and how campaigns are performing. These cookies may be linked to doubleclick.net or to other Google domains like google.com.

Cookie nameDescription
IDEUsed to track and report a user’s activity after viewing and/or clicking ad content. This information is then processed to analyze the effectiveness of ads along with making necessary changes to content to be distributed.
test_cookieSet as the session cookie, it is updated after every activity. It handles duties such

Categorizes a unique ID for returning user’s device which is also used for targeted

E. Facebook Ads
JAPAFRI CO. LTD uses Facebook cookies and similar technologies such as the Facebook Pixel to track campaigns results, deliver more relevant ads to customers, and build new or existing audiences that may be interested in JAPAFRI CO. LTD services.
Learn More Control your Facebook ad preferences ( For Facebook Users )

Cookie name
FrHTTP3 months

F. MailChimp Cookies
We use email marketing applications to inform our users about new products and services, provide notifications on updates to our services, and keep general correspondence.

Cookie nameDescription
MailChimpMailChimp is a third-party service that JAPAFRI CO. LTD uses to send marketing emails to users interested in our services. The application allows for analysis of user activity within these sent emails and forms. It also makes use of web beacons, which are usually single pixels functioning with cookies, tracking activities such as when a user opens an email. Learn more about Cookies served through MailChimp Services.

G. Unbounce Cookies
We use email marketing applications to inform our users about new products and services, provide notifications on updates to our services, and keep general correspondence.

Cookie nameDescription
UnbounceUnbounce is a service provider used by JAPAFRI CO. LTD to develop and publish landing pages. Unbounce uses cookies to track the performance of these pages. (Applies to visitors of join.ass-auction.com landing pages.) Learn more about Cookies served through.
  1. Contact History
    A record of your contact history is maintained and used for the purpose of developing improvements to our services. They help us safeguard mutual interests and facilitate our customer service team by serving as a reference source when providing our services.
    Records stored within Contact history are as follows:
    • Payment history
    • Bid history
    • Chat history
    • Email history
    • Inquiries history
  2. Recorded Calls
    The monitoring or recording of any calls is used for the sole purpose of assuring the quality of our services and training our staff. At no point do we sell or disclose this data to a third party for any purpose.
    Information you have access to
    At any point or time, you have the right to access, correct, and/or limit your personal data. Should you decide to control the amount of data you share with us, including the complete removal of consent. You can also download a copy of your personal data. You hold the right to request the removal of your personal information at no cost. Requests for any of the above-mentioned cases can be made to inquiry@japafri.com . Upon requesting to remove the personal records, please advise that it may take up to 2months to complete processing.
    In order to adhere to your digital rights as a user of our services, here are examples of information you can access through the JAPAFRI CO. LTD website under “My Orders”:
    Personal Data
    Personal data collected through the account registration form can be accessed and edited at any time logging into your account under the “Be A Member” tab and then going to “Edit Profile”.
    Car Bid History
    You are able to check the history of bids sent to us as well as verify their results. Only bids sent through our system that were not processed can be edited or removed.
    Payment Manager
    Within the payment manager, you will be able to verify all the pending payments, confirm bank transactions, and allocate deposits.
    Financial transactions displayed in this tool are verified, and if there is no confirmation by the bank within 2 weeks, the information is automatically removed from the client’s page.
    The allocation of the amount is also subject to approval by our accounting department, and it may be reallocated to other vehicles that have outstanding balances as described in the Terms of Use of the JAPAFRI CO. LTD website.
    Payment History
    All financial transactions carried out and confirmed by the JAPAFRI CO. LTD financial department are available on this page.
    Favorite List
    Available to all users of our services, you have the ability to access and update your favorite cars list.
    Personal Data Lifetime
    Whenever personal information is given to us, we will indicate how long it will be stored for. In the case that nothing is mentioned, we follow these principles:
    • Information is held onto for the time that is taken to complete the activities we have described.
    • We consider the type of the information collected and any other legal requirements that need to be taken into account.
    • We don’t keep your information for longer than we have to. For inactive accounts in our system, we may send a confirmation email notifying of account closure if no further action is taken.
    Disclosure of Personal Data to Third-Parties
    There are cases when your personal data are shared with a third-party in order to provide our services.
    We do not share your personal information with a third party without your consent except in the following situations.
    • We are required to share your information for internal administrative purposes (e.g. payment matters, issuing of invoices, or delivery of commodities).
    • It becomes necessary to disclose your information to comply with court orders, subpoenas, or any other legal process or to exercise our legal rights.
    • • It becomes necessary to share information in pursuance of investigation, prevention, or taking action against any illegal activities, fraud, or threatening situations to any person, violation of our Terms of Use, or alternatively required by law.
    Internal Administration
    The activities below clarify some of the situations where we may call a third-party to process your data. These companies are subject to change according to our business needs. We use our best judgment in regards to which third-parties we arrange to provide our services (e.g. appropriate logistics measures). Furthermore, as these third-parties are entering contractual agreements with us, they are expected to adhere to our privacy policy and are only allowed to use your data according to the purposes listed below. They are not allowed to use your data for their own purposes.
    • Logistics and shipping partners that assist with delivery of our products
    • Cloud service providers for data storage
    • Third-party IT Company for system maintenance
    • Financial service providers for processing of payments, reimbursements, etc.
    Third-Party Japanese Used Car Portal Sites
    Japanese used car portal sites are well-known tools used by car dealers to find car exporters. We see these portal sites as being an established standard in our industry, and we use their services to increase our brand awareness and receive information about potential users interested in our services. If you arrived at our website through one of the portals listed below, your details will remain in their system until you decide to remove it. Data previously given to these third parties that are received by us are also subject to their respective privacy policies. You should always look at each company’s terms and conditions and privacy policy to confirm whether you want to give your consent.
Third-Party NameDescription
Kenya local dealers
Privacy and Cookie Policy
Kenya local dealers discloses JAPAFRI CO. LTD services within their site and shares with JAPAFRI CO. LTD information of users interested in buying cars from JAPAFRI CO. LTD

Third-Party Marketing Services
JAPAFRI CO. LTD uses advertising and marketing services such as Google Products, HEAP Analytics, Facebook Products, Unbounce and MailChimp to communicate with you or/and provide relevant content based on your interaction with our services. Third parties may combine these data with theirs for behavior targeted advertisements. Data received by us, given to third-party platforms, are also subject to their respective privacy policies. Listed below are our third-party Marketing Services along with their privacy policy pages for your reference.

Third-Party NameDescription
Google Products
Google Inc.
Privacy Policy
Service provider of cloud computing, email (Gmail), advertising (Google Adwords) and web analytics (Google Adwords) tools.
Google Inc.
Privacy Policy
Service provider of cloud computing, email (Gmail), advertising (Google Adwords) and web analytics (Google Adwords) tools.
Facebook Products
Facebook, Inc.
Privacy Policy
Service provider of analytics, remarketing, and behavioral targeting applications. It tracks activity from our site and relays it to Facebook.
Heap Analytics
Heap Inc.
Privacy Policy
A web analytics application that tracks and processes data for reporting/analysis, which we may implement for site improvement and user experience.
Unbounce Marketing Solutions Inc.
Privacy Policy
Un bounce provides services for us to collect email addresses of users interested in our services. The application allows for analysis of web traffic and/or behavior according to the testing of variations in pages.
Privacy Policy
MailChimp provides services for us to send marketing emails to users interested in our services. The application allows for analysis of user activity within sent emails and forms. It also makes use of web beacons, which are usually a single pixel functioning with cookies, tracking activities such as when a user opens an email.

Data transfers, storage and the global handling of your personal information
The main office of JAPAFRI CO. LTD is located in astrol petrol station Kiambu road (next to ridgeways mall), 1st floor room No. A2.
There may be situations in which we are required to transfer your personal data to countries or territories that may not have the same standard of data protection as your country. We make sure that business partners such as third-party our shipping companies are adherent to our standards for security, including but not limited to confidentiality of personal information.
We do not sell vehicles or any products for purchase by children. Minors may use JAPAFRI CO. LTD only with adult supervision. We do not knowingly gather personal information from children under the legal age of majority according to each specific country we deal with.
Security Measures
We aim to ensure that your information is secure at every step of processing, and that is why we implement the following measures to protect it when it is being sent or handled.
• Secure browsing via our official website (SSL Certificate)
• Educate employees – Social media protocol, internet usage policies
• Planning and preparing for a security breach
• Data backup
• Firewall
Contact Information
If you have any questions concerning our handling of your personal information, would like to request a copy, amend, or delete your personal data, or provide feedback regarding our privacy policy, please email us inquiry@japafri.com  or send physical mail to the following address.

WebsiteDescriptionAddress/Contact Information
www.japafri.comOfficial JAPAFRI CO. LTD commercial website used to inform and offer JAPAFRI CO. LTD services.Company Name : JAPAFRI CO. LTD Co. Ltd.
Head Office : Astrol petrol station Kiambu road(Next to Ridgeways mall) 1st floor Room A2
Contact : inquiry@japafri.com
www.japafri.comOfficial JAPAFRI CO. LTD commercial subdomain used for importation of new and used cars
www.aucbrandjapan.comThe website is to offer and sell authentic brands, eg bags, watches, perfumes, used phones and accessories

Contact Information

In order to develop and improve our services for you, we may be required to update our privacy policy every now and then to accurately inform you of our policies. We will post any changes to our privacy policy below for your confirmation and review. Please be aware there may be cases required by law that force us to make changes immediately without prior notification. You are able to withdraw consent at any time by changing settings in your account or making requests to inquiry@japafri.com

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